As we eagerly welcome 2024, the fashion world is ready to unveil a vibrant palette of colors and exciting patterns. Instead of a complete wardrobe overhaul, this year invites you to reimagine your existing pieces with a fresh perspective. Let's delve into the retrospective influence of 2023, the upcoming color trends, and the styles that will redefine fashion in 2024.

Pop Culture's Influence on Fashion

The impact of pop culture and the entertainment industry on fashion trends has been profound, as evidenced by the release of the new live-action Barbie movie in 2023. The pink-dominated Barbie world inspired not only Halloween costumes but also influencers, content creators, and celebrities who incorporated the trend into their wardrobes. The synergy between entertainment and fashion is set to continue shaping 2024's style landscape.

2024 Colorful Projections

In the upcoming year, embrace vibrant colors to elevate your fashion game. According to insights from Stylecaster, the following colors are anticipated to dominate the fashion scene in 2024:

Spring/summer '24 collections showcased a softer color palette, bringing back Y2K vibes and nostalgia with staples like navy and millennial pink. The resurgence of lively hues signals a departure from the neutrals that characterized our lazy days during the COVID lockdowns.

2024 Trend Watch

1. The Dropped Waist Revival

Old becomes new again in the fashion industry, and in 2024, we anticipate the return of drop-waist dresses and silhouettes. Contrary to the perception of being outdated, the drop waist adds a touch of allure, especially for elegant evening occasions. To modernize this trend, look for dresses featuring asymmetrical necklines for a contemporary twist.

2. Luxurious Trench Coat Upgrade

Trench coats, a staple for rainy or cold days, are set to receive a luxurious makeover in 2024. Designers are incorporating satin to create formal and versatile trench coats for pairing with jeans or dresses. The addition of satin also imparts a vintage feel, offering your outfit a timeless yet fresh aesthetic.

3. Bridal Suits Make a Statement

As weddings regain momentum post-COVID-19, bridal suits are making a statement. Brides seeking versatility throughout their special day can explore the elegance of a bridal suit, featuring oversized silhouettes and light, flowy materials for a romantic touch.

4. The Rise of Mega Bags

Move over mini and micro bags; 2024 heralds the era of mega bags. Designers like Brandy Maxwell, Sandy Liang, and STAUD are showcasing spacious handbags, eliminating the need for frequent bag swaps. This shift towards larger bags provides practicality for transitioning seamlessly from work to the gym.

5. Y2K Revamp of Preppy Styles

The preppy look, a classic since the early 1900s, will undergo a Y2K revamp in 2024. Miu Miu leads the runway with layered collared shirts, boat shoes, and mini skirts, transforming preppy outfits into contemporary fashion statements.

As we embark on the fashion journey of 2024, the re-opening of global borders promises an exciting fusion of trends influenced by diverse cultures. Which trend are you most eager to embrace this year? Join the fashion conversation and make 2024 your most stylish year yet!

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In the world of luxury, a new trend has emerged, captivating those who desire subtle, understated opulence. Moreover, this emerging 'quiet luxury' movement departs from flashy wealth displays. Furthermore, fashion houses have moved away from plastering their logos on their clothes and accessories. Instead, they choose sleek, clean looks, subtly blending logos into designs, almost hidden to the untrained eye. It’s about subtle branding.

Quiet Luxury Defined

quiet luxury runway

Quiet luxury is a concept that emphasizes elegance, quality, and craftsmanship over conspicuous branding and overt displays of opulence. The pared-back stylings of The Row, Bottega Veneta, and Khaite have embraced this new “non-trend” trend. Moreover, it embraces a refined and minimalist aesthetic that exudes sophistication without resorting to showiness. Additionally, the trend draws inspiration from the Japanese philosophy of 'wabi-sabi,' which appreciates the beauty found in imperfection and simplicity.

Vogue describes 'quiet luxury' as a timeless, elevated take on basics – a mood more than a fixed aesthetic. It effortlessly exudes old-money charm, like a fur coat casually draped over vintage jeans.

The movement, in a sense, turns everything we believe about wealth and luxury on its head. Celebrating basics and minimalism, it’s a look—or vibe—anyone can pull off. Furthermore, wealth once meant dressing lavishly in logo-laden brands like Cartier, Gucci, and Louis Vuitton. These logo-clad items are now coined as “loud luxury,” the in-your-face type of wealth. 

Think of high-quality pieces that are still worth your investment but without all the loud branding. That’s “quiet luxury.” You’re not trying to show off your wealth. You know these pieces are high-quality—it looks it too—and that’s what counts. They may be basics, but they are quality basics: they fit well, they are made well, and they are timeless.

Influential Voices

According to celebrity stylist Ellis Ranson, 'Quiet luxury' is minimalist, emphasizing quality and fit, without flashy logos and a hefty price tag. This isn't a new thing; I think the likes of Succession and Sofia Richie’s wedding have brought it to the forefront. I have always found you can see when someone has money—because they don't have it displayed across them with branding" (myimperfectlife).

To pull off the “quiet luxury” look without breaking the bank, Random suggests “muted colorways” and “classic shapes.” Tailoring will be your best friend—make sure everything fits you and your body well. She said, "Consider your basics as a staple piece to every outfit and the fact the whole look needs to be polished” (myimperfectlife).

Celebrities Embracing Quiet Luxury

Quiet luxury captivates fashion enthusiasts and celebrities alike for its understated elegance. Additionally, several notable figures have embraced this trend, incorporating it into their personal style and influencing others to do the same.

Sofia Richie Grainge

The wedding of Sofia Richie Grainge and Elliot Grainge last August really took the quiet luxury to a more popular realm through the power of social media. The occasion marked Sofia Richie Grainge as one of it faces of the quiet luxury poster. Her new-found style has somehow become a new norm of fashion evolution.

Victoria Beckham

Victoria Beckham, renowned for her fashion-forward sensibilities, has propelled quiet luxury. The fashion designer's eponymous brand embodies understated elegance, with sleek silhouettes, luxurious materials, and meticulous attention to detail. 

Gwyneth Paltrow

Gwyneth Paltrow, influential in entertainment and lifestyle, embraces quiet luxury in her life. From clean beauty products to timeless fashion pieces, her choices embody a sense of refined simplicity.

Rosie Huntington-Whiteley

Rosie Huntington-Whiteley, a British model and actress, has embraced quiet luxury through her personal style and collaborations with luxury brands. Known for her effortlessly chic looks, she gravitates toward clean, sophisticated designs that emphasize quality and craftsmanship. 

The Impact on the Luxury Market

Quiet luxury has had a significant impact on the luxury market, influencing both established brands and emerging designers. Luxury powerhouses like Gucci, known for their bold and recognizable branding, have started to pivot towards more discreet designs. Brands are embracing subtlety, focusing on quality, and shifting their marketing strategies to cater to the demand for the style. The rise of quiet luxury has led to a reevaluation of luxury consumption, with an increasing number of consumers seeking products that reflect their individuality and taste.

Loud luxury goods still remain popular, but quiet luxury goods are seeing a steady rise as the world’s wealthiest aim to be more inconspicuous, showing their wealth and status in subtler ways. 

The Subtle Signifiers of Quiet Luxury

It seems that luxury houses have also hinted at this trend, opting to charge more for their " quieter " products—items whose logos are not at the forefront of the development. They are appealing to the ultra-wealthy, those labeled as “old money,” who can recognize a brand without its logo or even label. These brands need to develop subtle cues that identify their products, known as House Codes.

Some of the best examples of this include Chanel’s iconic bags featuring a Turnlock, interlaced chains, and quilted stitching; and Louis Vuitton’s bags that have leather-reinforced corners and removable key bells. 

Chanel's house code for quiet luxury

Those who are “in the know” will know these subtle cues, appreciating a piece of accessory or clothing, without needing the loud branding of a logo. This shift to quiet luxury among the world’s wealthiest is currently seen predominantly in established luxury markets, such as Italy and the United States.

Quiet luxury has emerged as a compelling trend that challenges conventional notions of luxury and opulence. Moreover, by emphasizing elegance, authenticity, and craftsmanship, this understated approach to luxury appeals to discerning consumers. Additionally, this includes celebrities who prioritize quality and longevity. As the luxury market continues to evolve, the allure of quiet luxury is likely to endure. It provides an alternative path to sophistication and refinement in an increasingly noisy world.

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Indonesia’s fashion landscape reflects the nation’s intricate history, where a fusion of ancient traditions and motifs combines with modern-day trends and creativity. Moreover, Designs that come out of Indonesia are innovative and unique, resonating with both local and international audiences. Indonesian fashion designers provide a unique and powerful form of art and story-telling through their creative and innovative collections. They are authentic and deeply grounded in the nation’s rich heritage.

The Contemporary Tradition Trope of Fashion Designers

Indonesia's fashion boasts rich technique and unique designs, with motifs deeply rooted in the nation's culture and history. Additionally, the nation’s designers seamlessly weave traditional elements into their creations, creating a marriage of colors, textures, and patterns that captivate the world. Paying homage to their heritage, Indonesian designers use craftsmanship inspired by the intricate designs of batik and beautiful embroidery often seen on kebaya, thus reimagining Indonesian fashion for the modern world. 

Here are some Indonesian fashion designers who are making waves in the global fashion industry. 

Tex Saverio

Piece by Indonesian avant-garde Fashion Designer, Tex Saverio

Born and raised in Jakarta, Tex Saverio is a name synonymous with avant-garde and theatrical fashion.
His designs seamlessly blend fantasy with wearability, gracing both Hollywood red carpets and international runways. Furthermore, he has dressed celebrities like Lady Gaga, Kim Kardashian, and even designed the wedding dress for Jennifer Lawrence’s character, Katniss Everdeen, in The Hunger Games: Catching Fire movie. Renowned for his intricate embellishments, luxurious fabrics, and meticulous attention to detail, Saverio's designs harmoniously fuse Indonesian cultural elements with contemporary global appeal. Notably, he has earned the nickname "The Alexander McQueen of Indonesia."

Sally Koeswanto

The comeback stage of Indonesia haute couture fashion designer, Sally Koeswanto

Sally Koeswanto stands out not only for her designs but also for her commitment to sustainability. Her creations often incorporate eco-friendly materials and production methods, showcasing her dedication to responsible fashion. During her career, she has placed family first, even taking a one-year break from designing. Her comeback show in 2015 showcased 23 haute couture designs categorized into three colors: white, gold, and black. Her designs were bold with distinctive cuts that celebrated a woman’s strength.

Sebastian Gunawan

The living sequins fashion designer, Sebastian Gunawan

Known for his evening and bridal gowns, Sebastian Gunawan's designs are a tribute to timeless elegance. With a focus on intricate handwork and a penchant for using luxurious materials, Gunawan's creations often feature traditional Indonesian embroidery techniques reimagined in modern contexts. Also inspired by Hollywood glamor, Gunawan will often incorporate beads, crystals, sequins, and semiprecious stones into his high fashion designs. His ability to combine classic silhouettes with contemporary twists has earned him a devoted following, both domestically and internationally.

Biyan Wanaatmadja

Biyan Wanaatmadja is celebrated for his ability to fuse traditional Indonesian textiles and techniques with Western and modern design aesthetics. His pieces are a testament to his commitment to preserving Indonesia's cultural heritage while making it relevant in the global fashion landscape. Retailers like Club 21, Bloomingdale's, and Saks Fifth Avenue carry Wanaatmadja's designs. His work boasts original patchworks of silk and lace, meticulously detailed and crafted with hand embroidery and beading. He lived in Europe for 15 years before returning to Indonesia, but he has never forgotten his roots. Wanaatmadja’s collections showcase his deep connection to Indonesian artistry.

Dian Pelangi

Dian Pelangi is a trailblazer in the modest fashion movement, known for her vibrant and eclectic designs. Credited with pushing traditional boundaries in Muslim fashion, she inspires with her unique take on modern Muslim wear. Her use of bold colors and patterns challenges the idea that modest fashion has to be subdued with neutral colors. Notably, Pelangi's work highlights Indonesia's rich color palette and demonstrates how cultural influences can result in globally appealing designs. This is evident in her fashion shows held in diverse locations such as the UK, France, Germany, Holland, Australia, Dubai, Egypt, Kuwait, and Jordan.

Peggy Hartanto

Peggy Hartanto's innovative designs seamlessly blend Indonesian tradition with a global aesthetic, capturing the hearts of fashion enthusiasts worldwide. Named as one of 30 Under 30: The Arts List by Forbes Asia in 2016, her meticulous attention to detail and commitment to quality have earned her a well-deserved spot among the fashion elite. Through her eponymous label, she continues to inspire budding designers and enthusiasts, therebyshowcasing Indonesia's immense talent on the global stage.

Toton Januar

Toton Januar is an Indonesian fashion designer whose name resonates with innovation and creativity in the Indonesian fashion scene. With a distinctive design philosophy that fuses traditional and very localized stories and craftsmanship with contemporary aesthetics, Toton has made a significant impact both nationally and internationally, earning him the International Woolmark Prize in 2017. Toton Januar's work showcases Indonesian fashion's enduring allure and global potential, contributing to its growing presence in the international fashion scene

Indonesian Fashion Designers Continuing Influence

Made up of almost 20,000 islands, Indonesia boasts a rich and diverse culture. Not only does each province and region have its own food and dialect, but customs and traditions also often differ. This creates a landscape fit for creativity and innovation. 

The fusion of heritage and innovation, craftsmanship and contemporary vision, tradition and modernity, will remain the driving force for Indonesia's influence. A reflection of Indonesia's diversity, designs from the archipelago boast of the nation’s vibrant culture, rich history, and commitment to craftsmanship. Indonesia will continue to make waves and inspire other designers to explore the intricate intersections of culture and creativity. And the fashion designers will also continue to play a pivotal role in the global fashion industry. The evolution of Indonesian fashion is not merely a trend—it's a journey that will shape the industry's future.

The Future of the Indonesian Fashion Designers

Indonesian fashion designers are known for their adaptability and innovation in a rapidly evolving industry. They not only incorporate traditional elements into their designs but also harness the power of technology and e-commerce to reach a wider global audience. With a tech-savvy youth population, Indonesia has seen online fashion retailers and startups emerge, democratizing and fostering industry creativity. This blend of heritage and digital innovation positions Indonesian designers as trendsetters shaping the industry's dynamic future.

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Walking into a store and seeing sports logos on high-fashion items is no longer a rare sighting. For instance, we can see Gucci’s collaboration with Adidas and Jacquemus’ with Nike. Such luxury and activewear brand collaborations have been increasingly working together with sports and street-style brands. Further, the activewear market is expected to reach $231.7 billion by 2024.

Collaborations between luxury and activewear brands mutually benefit both. Products from these collaborative collections reselling for up to 10 times their original value on the market. Moreover, collaborations like these are also an excellent way for both brands to widen their audience and enter a market they may not have been able to on their own.

Luxury brands draw their appeal from their quality and exclusivity above all. Meanwhile, activewear brands draw their appeal from the close-knit relationship they have with their customers—some
would say an almost “cult-like” relationship. So, luxury brands want in on this. A cross-over between two luxuries and activewear brands at the top of their game would help boost their sales and brand image subsequently.

Luxury & Activewear Brands are Here to Stay

With online influencers and Gen Z stealing the show for upcoming fashion trends and styles, collaborations with activewear brands are a great way for luxury brands to rejuvenate their image and audience. Therefore, cross-over collections further attest to the notion that streetwear can be high-fashion and even luxurious. Gone are the days of athleisure simply for lazing around (though it was the norm during the pandemic). Today, they can be seen in offices and even on red carpets.

A 2019 study from Statista reported that 67% of Gen Z respondents purchased luxury items from collaborations. It’s evident that partnerships like these allow consumers to enter the luxury market at a much younger age than ever. You don't need to have "made it in life" to own a luxury item. In addition, the hype created around collaborative products among younger consumers pushes the drive for even more collaborations in the future.

The Supreme-macy of Louis Vuitton

Believe it or not, Louis Vuitton was the pioneer in accepting activewear collaboration into its collection. In 2017, Louis Vuitton was the first luxury brand to openly embrace the streetwear movement,
creating its capsule collection with the skater culture emblem: Supreme.

Such collaborations used to be rare and niche, targeting specific buyers and audiences who already follow those brands. However, they almost seem to be a part of the fashion culture today. Season after season, streetwear fans wait for more cross-over collections to “drop,” anticipating new creations that are often sold for only a limited time.

With luxury brands’ scarcity marketing tactics, these cross-over collections can come at a hefty price. In addition to that, it usually being paired with limited-time-only sales, so items from luxury x streetwear collaborations can be resale for up to ten times their original value.

These prices certainly don’t come for no reason. As a result, these collaborations often boast high-quality items with interesting and quirky designs—designs not often seen in luxurious and high-fashion collections, in which often feature romantic and soft lines. Streetwear, on the other hand, tends to be loud, even choppy at times. A marriage between luxury and streetwear aims to combine two completely different styles and create a new one, delivering both style and performance.

The Endless Possibility of the Luxury & Activewear Collaboration

Such collaborations often cross countries and cultures. For example, Italian brands working with American brands, blend fashion styles and inspirations that would appeal to both cultures. Brands that often may not have any similarities with each other, that often even have nothing to do with each other, however, most likely create one of the most memorable collaborations. And maybe that’s why these luxury x activewear collections are so highly anticipated. You never know what’s coming.

With the ever-changing landscape of the fashion world, function is no longer enough. Items must also be fashionable and creative, even experimental. Wearable certainly not only just for sports and athletics but for everyday life: for errands and to work. Collaborations achieve this by creating cult-favorite looks with materials and techniques similarly reserved for outerwear and sports. Serena Williams rocked an Off-White x Nike tutu, celebrities boasting Dior Air Jordans, and the list goes on.

Exciting luxury & activewear brands we've seen so far in 2023...

Tiffany & Co. x Nike

Luxury & activewear brands collaboration by Tiffany & Co. and Nike

The collaboration—a first for the jewelry brand, features the classic Air Force 1 in all-black with Nike’s signature logo in the iconic Tiffany Blue. The shoe is adorned with a .925 sterling silver heel tab. Furthermore, consumers can even snag limited-edition sterling silver accessories too, including a shoe horn, shoe cleaning brush, and whistle.

Miu Miu x New Balance

Luxury & activewear brands collaboration by Miu Miu & New Balance

The collaboration sneakers will highlight New Balance’s iconic 574 silhouettes in three colors: fringed blue, marble-effect cognac denim, and blanched white vintage-look Nappa leather. According to The Glossary, the collection blends “Miu Miu’s raw-edged aesthetic with New Balance’s retro-inspired designs, the trainers embody the concept of reinvention, transitioning from deconstruction to reconstruction while leaving traces of its evolution behind. As a result, it creates a pair of sneakers that combines Italian chic with all-American athleticism.”

Maison Margiela x Gentle Monster

Luxury & experimental brands collaboration by Maison Margiela and Gentle Monster

Combining Maison Margiela’s iconic avant-garde and experimental designs with Gentle Monster’s simple and classy sunnies, the 11-piece collection for men and women boasts a retro style of sports sunglasses. The collection calls itself “an infinite tool for self-expression, the genderless line includes a selection of sunglasses and spectacles drawing on their shared belief in experimental craftsmanship” (Maison Margiela).

Stüssy x Levi’s

Brand collaboration between Stüssy & Levi’s

This new capsule collection features a pair of 501® jeans and a modified Type II Trucker
Jacket, reimagining two classic Levi’s silhouettes with Stüssy’s aesthetic. The collection
goes so far even to create “a custom co-branded back patch combining the Levi’s Two
Horse Pull & Stüssy logos” (Levi’s).

In conclusion, the burgeoning trend of luxury and activewear collaborations has revolutionized the fashion industry, bridging the gap between style and functionality like never before. These dynamic partnerships have not only redefined the way we approach fashion but also empowered individuals to effortlessly embrace both comfort and elegance in their everyday attire.

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